Description
AREA42 task description
Task Title: Sales Development Representative
PO Number: 4500021796
Who you are: an experienced sales development professional with knowledge of banking, fintech or payments and expertise in Hubspot who knows how to outreach, prospect and qualify leads, as well as contribute to the definition of the required marketing material to better perform.
Who we are: a major fintech / tradetech innovation, bringing delayed payment terms to a variety of players in the B2B ecosystem. Our product, GrowKap, is part of a suite of offerings from AREA42, whose mission is removing friction from trade through fluid and risk-savvy solutions.
Who our prospects are: business owners and senior leaders of B2B SMEs who seek to improve cash flow for their business during their growth phase..
Task objectives and deliverables
As the GrowKap Sales Development Representative, you initiate the sales process of the company and ensure generation of qualitative leads. Using our CRM Hubspot, you make sure the lead generation process is well defined and scalable to futures sales requirements, mainly new sectors, businesses or countries.
Your responsibilities as the Sales Development Representative
are as follows:
- Lead generation: Identify and qualify prospects/potential customers through different channels such as cold calling, email outreach, social media and networking, using Hubspot as the main tool.
- Qualification: Assess the suitability and interest of leads based on predefined criteria, ensuring that only high-quality prospects are passed on to the sales team. Identify key stakeholders and user roles among the customer’s team (e.g. decision makers, end users, developers, marketing, etc.) and approach each with respect to their individual needs and priorities. For each account, you know who to contact and when to contact them.
- Pipeline Building: Build and maintain a healthy Hubspot pipeline of leads by consistently sourcing new prospects and engaging with existing ones.
- Appointment Setting: Secure appointments and demonstrations for the sales team with qualified leads, facilitating the sales process.
- Relationship Building: Establish and nurture relationships with prospects through effective communication and follow-up strategies, positioning the company as a trusted partner.
- Market Research: Stay informed about industry trends, competitor activities, and market developments to adapt sales strategies accordingly. Leverage strategic insights to identify upselling opportunities within our customer base, driving revenue growth.
- Feedback Loop: Provide feedback to the marketing and product teams based on customer interactions and insights gained during lead generation activities. Check in regularly with the customer to obtain feedback on the product and the customer experience.
- Training: Provide training and marketing materials where appropriate. Create new materials as needed. Train customers on all relevant tools and systems.
- Only teach the relevant tools and features necessary for the customer at their current stage of integration (create the shortest path to value).
- Remain available to provide additional training at the point of need.
- Upsell: Create and continuously improve strategic approaches for boosting revenue from our existing clients by staying top of mind.
- Marketing: Collaborate within the marketing taskforce to execute inbound marketing campaigns, driving lead generation and revenue growth.
- Reporting: Set-up and monitor KPIs and escalate when performance is below standard. Work with leadership to develop organisational goals.
Performance Measures
- Number of qualified leads generated
- Conversion rate from leads to qualified opportunities or appointments
- Pipeline contribution (number of opportunities created, value)
- Number of new prospects reached out
- Number of sales meetings organised
- New customer onboarding rate
- Response time to inbound leads or inquiries
- Appointment setting rate
- Quality of interactions with prospects
- Feedback and collaboration with sales team
- Revenue influence
Qualifications:
- Somebody who gets the job done
- Demonstrated experience in a sales development representative role
- Expert in Hubspot Marketing Hub and Sales Hub
- Enthusiastic interest in technology and/or finance and an understanding of B2B and international payments is preferred
- Excellent communication and interpersonal skills, with the ability to collaborate effectively with cross-functional teams
- Proficiency with Google Workspace is preferred
- Attention to detail, organisational skills, and ability to manage multiple projects simultaneously
- European VAT number required
Salary range:
- €500-€700/day
- Job subject to contract via proUnity (AREA42 procurement platform), with monthly timesheets and invoicing
- Invoices should be CC to invoices@area42.tech
Work hours, travel requirements, etc.:
- Work up to 36 days for this SoW in 2024. As a freelancer, you are free to choose when you wish to work with AREA42 or to take holidays.
- Travels to support the development of the SoW (occasionally when requested by AREA42) (travel to be arranged and cost carried by AREA42)
- For administrative simplicity all travel assignments are arranged by AREA42 and also the costs are carried directly by AREA42
Company description: AREA42
AREA42 vision:
We work in a smooth B2B trade environment empowered by new technologies
At AREA42, we create, innovate, and manage solutions for a fluid, risk-savvy trade environment. We support companies who want to recode trade for the digital era.
Together with disruptors, technologists and visionaries, we build a more fertile trade environment. We co-design ambitious visions. We experiment and launch new solutions. We turn innovations into new growth engines.
We are backed by Credendo, the Export Credit Agency from Belgium and the most trusted leader in trade credit insurance and surety bonds.
AREA42 Focus:
Our current investment thesis revolves around big untapped opportunities related to:
· Platforms and marketplaces,
· SMEs and freelancers,
· Innovative credit data and machine learning,
· Blockchain and other new trade paradigms.
For us, success can be measured in the upgrades we offer to trade ecosystems. We do not see technology as an objective in itself, but we believe it is key to unlock radical improvements for trade and accompanying risk. We take inspiration from diverse universes. We try to hack things, fail sometimes, learn always, and thrive when we co-innovate with partners who share our passion.
AREA42 Structure:
AREA42 is an ecosystem with 2 highly complementary zones: AREA42 innovation lab and AREA42 accelerator. Each zone contributes to a successful AREA42 innovation ecosystem.
· Our innovation lab aims at growing a high-quality network of trusted partners, open to co-innovation and passionate about upgrading trade; it takes a lean start-up approach to experiment with new ideas and incubate them to become validated product concepts with a market fit. The learnings, successes and failures contribute to the feedback-loop and is shared with our innovation community.
· Our accelerator works like a growth factory. We take validated product concepts and turn them into new lines of business. Our accelerator team works with the same powerful means as the best high-growth start-ups in order to scale the most ambitious ventures in trade.
Our first basecamp is Brussels, but our playground is Europe and the world.
AREA42 Culture:
We are a diverse team based on 3 important values: respect, curiosity, and boldness. We believe in mutual trust, entrepreneurship, collective creativity, technological excellence and solid execution. For us, these values are essential to creating high-impact innovations, which we need to deliver successful long-term growth, which will help spread an innovation culture in trade.
Often, we do not know exactly what we are building. However, we always start with an exciting vision and we iterate as fast as possible to confront it with reality. We have faith in the science of experimentation and in the lean start-up approach. We invite and welcome innovators of all kind to contribute and to have an impact. We share together the benefits of our successes.