10 months
16/02/2024 - 31/12/2024 Brussels, Belgium
  • Sales Executive Senior
  • Dutch Nice to have
  • French Nice to have
  • English Full professional proficiency

AREA42 task description


Task title: Sales Executive

PO number: 4500021228


Seek and identify new business opportunities by contacting and developing relationships with potential customers



  • Brussels
  • Remote location possible (this over-rules the stipulation in the Framework contract that “The Freelancer undertakes to provide the Services at the premises of the Customer …”)


Task objectives:

1. New Client Acquisition: Acquire 3 new business clients per quarter.

2. New Revenue Generation: The Sales Executive is expected to achieve a total ARR target of EUR 1.500.000 by successfully selling BNPL B2B solutions and services to Terms.Tech clients in the assigned territory. This involves identifying prospects, conducting effective presentations, and negotiating contracts that result in new business partnerships and/or increased revenue with existing clients.

3. Leading KPI’s

Register at least 10 meetings with 10 new prospects per month in the CRM.

4. Soft goals:

a. Acquire and demonstrate a deep understanding of BNPL solutions, the

broader financial technology landscape, and industry trends

b. Cultivate and maintain strong relationships with key decision-makers and

stakeholders within client organisations

c. Work closely together with the team, provide market feedback and suggest

initiatives or improvements. Provide valuable market insights and competitive

intelligence to the marketing and product teams

d. Maintain an updated and well-managed sales pipeline using the CRM system.

Regularly review and update the status of prospects, leads, and ongoing deals

to ensure accurate forecasting.


Who your prospects are:

business owners and senior leaders of B2B ecommerce platforms and marketplaces who seek to improve cash flow for their business and their customers through delayed payments.




  • Seek and identify new business opportunities by contacting and developing relationships with potential customers
  • Identify the high-level needs of prospects, verifying the fit for our solution
  • Develop leads from marketing campaigns, trade fair attendance and networking efforts
  • Move leads along the sales cycle toward closing
  • Drive negotiations and successfully close win-win customer contracts, meeting sales quotas
  • Manage activity and pipeline in Hubspot and track quarterly and annual sales goals
  • Serve as the primary point of contact for new customers, engaging the support team as needed for new customer integration
  • Regularly deliver customer and product feedback to the Terms.tech team
  • Attend events such as trade fairs and conferences. Propose and drive hosted online events to generate new leads (e.g. webinars).
  • Work from home with variable travel requirements, up to 60%
  • Qualifications:
    • 4+ years of B2B sales experience with a proven track record of success; at least 2 years experience in technology, saas, fintech, payments or banking
    • Professional-level spoken and written Dutch or French skills (for sales) combined with professional-level spoken and written English skills (spoken internally)
    • Strong communications skills in writing, presenting and pitching
    • Ability to lead negotiations involving custom commercial agreements
    • Strong interest in technology and/or finance
    • Ability to proactively solicit, listen, and welcome constructive feedback, and adjust quickly
  • Bonus: successful experience growing a product or region from scratch


Salary range:

  • 550€ – 675€/day
  • Job subject to contract via proUnity (AREA42 procurement platform), with monthly timesheets and invoicing
  • Invoices should be CC to invoices@area42.tech


Work hours, travel requirements, etc.:

  • Work up to 230 days for this SoW in 2024. As a freelancer, you are free to choose when you wish to work with AREA42 or to take holidays.
  • Travels to support the development of the SoW (travel up to 60% of the time) (travel to be arranged and cost carried by AREA42)
  • For administrative simplicity all travel assignments are arranged by AREA42 and also the costs are carried directly by AREA42.

Company description: AREA42

 AREA42 vision:

We work in a smooth B2B trade environment empowered by new technologies


At AREA42, we create, innovate, and manage solutions for a fluid, risk-savvy trade environment. We support companies who want to recode trade for the digital era.


Together with disruptors, technologists and visionaries, we build a more fertile trade environment. We co-design ambitious visions. We experiment and launch new solutions. We turn innovations into new growth engines.


We are backed by Credendo, the Export Credit Agency from Belgium and the most trusted leader in trade credit insurance and surety bonds.

​AREA42 Focus:

Our current investment thesis revolves around big untapped opportunities related to:


·      Platforms and marketplaces,


·      SMEs and freelancers,


·      Innovative credit data and machine learning,


·      Blockchain and other new trade paradigms.


For us, success can be measured in the upgrades we offer to trade ecosystems. We do not see technology as an objective in itself, but we believe it is key to unlock radical improvements for trade and accompanying risk. We take inspiration from diverse universes. We try to hack things, fail sometimes, learn always, and thrive when we co-innovate with partners who share our passion.

AREA42 Structure:


AREA42 is an ecosystem with 2 highly complementary zones: AREA42 innovation lab and AREA42 accelerator. Each zone contributes to a successful AREA42 innovation ecosystem.


·      Our innovation lab aims at growing a high-quality network of trusted partners, open to co-innovation and passionate about upgrading trade; it takes a lean start-up approach to experiment with new ideas and incubate them to become validated product concepts with a market fit. The learnings, successes and failures contribute to the feedback-loop and is shared with our innovation community.


·      Our accelerator works like a growth factory. We take validated product concepts and turn them into new lines of business. Our accelerator team works with the same powerful means as the best high-growth start-ups in order to scale the most ambitious ventures in trade.


Our first basecamp is Brussels, but our playground is Europe and the world.

AREA42 Culture:


We are a diverse team based on 3 important values: respect, curiosity, and boldness. We believe in mutual trust, entrepreneurship, collective creativity, technological excellence and solid execution. For us, these values are essential to creating high-impact innovations, which we need to deliver successful long-term growth, which will help spread an innovation culture in trade.


Often, we do not know exactly what we are building. However, we always start with an exciting vision and we iterate as fast as possible to confront it with reality. We have faith in the science of experimentation and in the lean start-up approach. We invite and welcome innovators of all kind to contribute and to have an impact. We share together the benefits of our successes.